Beetel Teletech gets Deval Parikh as new CEO

US-based global retail major Brightstar has appointed Deval Parikh as the CEO and director of BeetelTeletech Limited, with immediate effect. Parikh will lead all Beetel business lines to include the growth of handset and accessories services along with other verticals like fixed line telephone, enterprise solutions and IT peripherals.

Parikh joins Brightstar from Reliance Jio, where he served as SVP of the mobility business, and he also led the youth segment and other national and regional roles. Additionally, Parikh has had several leadership positions at Virgin Mobile USA and Virgin Mobile India, which include leading the handset, innovation and services portfolios, as well as the Pan-American supply chain and operations.

“India is a crucial market for Brightstar to continue to develop our world-leading platform for managing mobile devices across the wireless ecosystem. With 4G about to take off in India, the smartphone and accessories segments are about to see one of their most rapid growth phases, and we’re now investing in the Beetel leadership team to help drive the business to its next level,” said said Jaymin B Patel, Brightstar’s president and CEO.