Cognizant acquires US-based Idea Couture to boost digital technology offerings

Software services major Cognizant has acquired US-based Idea Couture for an undisclosed amount to boost its digital technologies offering.

Idea Couture, which specialises in designing and prototyping products, services and business models, will become part of Cognizant Digital Works, Cognizant said in a statement. Terms of the deal were not disclosed.

“Idea Couture has a track record of success in managed innovation including rapidly envisioning, designing and prototyping digital solutions to help companies create connected products, engage customers, and deploy new business models for growth and competitive advantage,” Cognizant Digital Works executive vice president Gajen Kandiah said.

This will accelerate Cognizant’s ability to help clients transform their customer experiences, core business processes, partner relationships, and supporting systems, he added.