Emma Watson creates new Instagram to promote sustainable fashion

Emma Watson, even when busy in her hectic working schedule is not letting her campaign work effected, as she creates a new Instagram account to promote eco-friendly fashion.

The 26 year-old is using her platform to further the cause of sustainable fashion through her new Instagram account, The Press Tour.

In the first photo she can be seen sporting a coat from the fashion house Stella McCartney, who promotes clothing using regenerated and recycled materials and a jumper from Swedish brand Filippa K – which also promotes recycled clothing.

She captioned the photo, “Bonjour Paris! Coat is from @stellamccartney, the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves.”

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