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Linkedin for Business Workshop
September 5, 2015 @ 2:00 pm - 6:00 pm
How to Use LInkedIn for Business. Web marketing academy monthly digital marketing workshop series, OME Community Meetup, Christ University, Bangalore brought to you by Web Marketing Academy: http://www.webmarketingacademy.in/
I. Trivia on LinkedIn
II. What is LinkedIn?
III. LinkedIn for individuals
– Why do you need to be on LinkedIn – as an employee, freelancer, student, employer, etc.?
– How to build a great profile and come up in searches.
– Some features people don’t know about.
– Free versus paid accounts – sales, HR, business developer, job seeker.
– Examples of some good LinkedIn profiles.
IV. LinkedIn for businesses
– Why LinkedIn for businesses?
– Anatomy of a LinkedIn company page.
– How are businesses using LinkedIn for brand building, engagement and leads?
– Case studies of businesses using LinkedIn successfully.
– Paid avenues – ads, sponsored updates, direct sponsored content.
– Examples of good company pages.