Flipkart to soon launch its own jewellery, mobiles and more

Flipkart is taking another stab at selling its own brand of products, with a few tweaks to its earlier private-label business model that had suffered a few setbacks.

India’s largest online marketplace is preparing to launch in-house brands in jewellery, mobile and fashion accessories and other categories shortly, according to two people aware of Flipkart ‘s plans.

The Bengaluru-based company will license its private-label brands to sellers whom it deems capable of fulfilling its quality manufacturing benchmarks and product specifications, these people said, declining to be identified. The products will be priced affordably.

“Flipkart will create brands and those brands can be licensed to various sellers, based on specifications directed by the company,” one of them said. “The ownership of the brand will rest with Flipkart.” But unlike earlier, Flipkart will not own any of its private-label inventory. Flipkart declined to comment on the new launch of its private-label business, which one source said was likely after August.

Mausam Bhatt, who was senior director — mobile commerce and online marketing at Flipkart, has been elevated to vice president in charge of the private-label initiative.