Myntra acquires InLogg

Flipkart-owned online fashion retailer Myntra on Wednesday announced that it has acquired InLogg, a city-based technology platform that provides end-to-end logistics solutions for the e-commerce sector, with an aim to strengthen its supply chain and logistics capabilities.

The company has not shared the financial aspects of the acquisition.

As part of the acquisition, the team at InLogg has been inducted into Myntra, making it an acqui-hire that will further strengthen and expand its supply chain capabilities, a release said.

InLogg was founded in 2015 by a team with an aim to standardise the process of logistics in remote areas and bring in efficiency.

The company’s core management team comprises Preeti Jain, CEO, Rajat Khanduja, CTO, Prateek Gautam, Head of Product & Operations and Hemant Agrawal, Head of Business Development.

“The Inlogg acqui-hire with the platform and capabilities will help us scale while delivering great customer experience in Tier 2, 3 and 4 cities. It will allow us to leverage local and regional players to enhance our reach, reduce delivery time and develop a plug and play model which can be scaled in the future,” Myntra Chief Strategy and Planning Officer Ananya Tripathi said.