Mobile ad-tech company InMobi to invest $15 million in China business

Mobile ad-tech firm InMobi aims to double investment in China, after having recorded over 15-fold growth in a market that it entered four years ago.

The company plans to invest $15 million (Rs 100 crore) in the China business in 2017 to continue to fuel the growth potential in its fastest-growing market, said global head of marketing Arun Pattabhiraman.

In terms of sales and operations, we have doubled our investments in China over the last two years, and today China investments constitute 40% of the total sales and operations investments.

Our investment in China will grow by another 100% in 2017, Pattabhiraman told ET. InMobi counts itself among the rare global internet companies that have managed to penetrate and grow in the Chinese market. The market contributes more than 28% to its total revenue.

 

Source:PTI