India’s Hike takes on Skype, Facebook Messenger with new video-calling feature

India’s first homegrown messaging app Hike messenger on Wednesday launched video calling feature for its users.

Video calling — the beta version of which was rolled out in September this year to a select set of less than a hundred thousand users — will now begin to roll out to the entire user base, starting with Android users this week.

“We see India as primarily a sight and sound market and we believe video calling will have a large impact on how people communicate inside of hike,” Kavin Bharti Mittal, founder and CEO, Hike messenger, said in a statement.