Google acquires startup working on eye-tracking technology

In its bid to boost its prospects in the world of virtual reality (VR), augmented reality (AR) and Google Glass eyewear, Google has acquired Eyefluence – a startup that is developing eye-tracking technology which can be incorporated into AR/VR headgear and smart glasses.

We are excited to announce that the Eyefluence team is joining Google. With our forces combined, we will continue to advance eye-interaction technology to expand human potential and empathy on an even larger scale, Eyefluence said in a statement on Tuesday night.

Our technology goes beyond the sensor components of a traditional eye-tracking system, actually giving the user the power to control their device through eye-interaction, digitallook reported, quoting the company.

Google’s developments in VR range from software to the $79 Daydream VR headset. The headset will be Google’s latest venture into hardware.

Over the last three and a half years we have built an incredible team, advanced our eye-interaction technology, and created strong partnerships that have led to the development of a completely new language for eye-interaction, Eyefluence added.

SOURCE: PTI