Govt. ropes in Amitabh Bachchan to promote GST

The government has roped in Bollywood star Amitabh Bachchan to promote Goods and Services Tax (GST), ahead of the GST implementation scheduled from July 1.

The Central Board of Excise and Customs will be making the 74-year-old Bachchan brand ambassador for GST. A 40-second video featuring him has already been shot and is being circulated.

“GST — An initiative to create a unified national market,” the finance ministry said in a tweet, attaching the video.

GST – An initiative to create a unified national market. #OneNationOneTaxOneMarket pic.twitter.com/Cti76a8KUF

— Ministry of Finance (@FinMinIndia) June 19, 2017

In the video, Bachchan explains GST as an unifying force just like the three colours in the national flag. GST is an initiative to create ‘one nation, one tax, one market’, he says.

The megastar has been roped in just as the roll out of the biggest tax overhaul since independence entered its final phase.