Myntra to relaunch desktop site a year after going mobile-only

After a year of becoming an app-only fashion retailer Myntra is going back to launching its desktop website, in what stands to be a significant development for the e-commerce industry.

The move is indicative of how the mobile-only strategy, a first for any e-tailer, pushed by Myntra and its Bangalore-based parent company Flipkart did not yield desired results.